This study navigates the intricate relationship between cultural memory, literature, film, and television, presenting a theoretical framework rooted in interdisciplinary perspectives. Beginning with Stuart Hall's models of cultural identity and Raussert and Kunow's insights into cultural memory, the paper establishes the groundwork for understanding the evolving interplay between literature and cultural contexts. Shifting focus to cinematic theory, the study explores the transformative processes of adapting literary works for the screen. It challenges traditional literary perspectives on popular fiction, emphasizing the significance of cultural studies in shaping interpretations of popular culture. The analysis extends to cinematic theory, underlining the screen's role in conveying content influenced by real events and imaginative instincts, fostering critical thinking in viewers. Intertextuality emerges as a pivotal concept, linking literature and celluloid texts. The paper traces its evolution from Saussure and Bakhtin to Kristeva, exploring its role in transforming and decoding textual meaning. Thomas Leitch's classification of intertextuality into inevitable and intentional categories contributes to understanding the nuanced dynamics of adaptation, bridging literary roots and original expression. The exploration deepens into adaptation studies, emphasizing the transformative process of texts from page to screen. The discussion extends to television adaptation, challenging conventional norms and exploring nuanced creativity in adapting literary works for the small screen. Classic- novel and popular literature adaptations are compared, showcasing the varied generic identities they shape and the unique narrative possibilities they offer. The conclusion reflects on the evolving concept of fidelity in television adaptation, acknowledging the medium's unique strengths and redefining its role beyond historical and costume dramas. It asserts that television adaptation is a distinct form, integral to the contemporary digital cultural revolution, providing diverse narratives that engage audiences across genres and time periods. The paper contributes to the ongoing discourse on the interplay between literature, film, and television, highlighting their adaptability and dynamic relationship between mediums.